Friday, December 31, 2010

Organisational Profile

is a voluntary organization registered under Society Registration Act 1860. AMRITA is working with communities on health, decentralization and environmental issues since 1990. However, AMRITA is formally registered on 05/06/2000. AMRITA has been a platform where researchers, trainers, social activists, advocates and other experts conglomerate their information and understanding to form a synergetic, multidisciplinary atmosphere, conducive to greater learning. Such learning plays important role in developing insight about social processes and ‘changes’ in socio-economic-cultural pattern of community. AMRITA is one of the important partners of INSIGHT RESEARCH NETWORK.

AMRITA is an outcome of a voluntary movement initiated by some sensitized students of Allahabad University, during early nineties, to bring about positive changes in the social environment as well as people’s behavior and practices. Early evangelical thoughts and emotions were translated into insights and programs with specific objectives. At initial level many blood donation camps were organized in Allahabad city and surroundings. Many health camps and eye camps were organized with support of other voluntary organizations and people. Many MBBS students of Swaroop Rani Medical collage became the volunteer of AMRITA. The programme for destitute patients was launched, in 1992, with the support of SRN Medical Collage of Allahabad, volunteers and citizens. Many destitute, laying in vulnerable health situations at road side, waiting for death without any medical attention were brought under medical attention by the help of AMRITA's volunteers. Many Doctors, nurses and students of SRN medical collage were associated with this movement and contributed immensely, especially in providing medical attention to destitute and also in advocacy with hospital administration. On the other side, many youth associated with AMRITA developed an effective campaign to preserve and clean the river Ganges. Few volunteers associated themselves with AMRITA’s literacy campaign focused in the rural areas near Allahabad city.

At the dawn of new millennium, most of the people involved with the AMRITA started feeling the need of a formal organization and hence AMRITA was registered as a non-governmental organization under society registration act 1860, in 2000. Initially, people associated with AMRITA were not in favor of taking direct government support or grants from funding agencies, however, with many such notions were re-considered under the requirements at grassroots level. Major portion of the activities and programs were (and still are) funded by community and professional fee of AMRITA’s development professionals working for many national and international agencies.

AMRITA, today, is one of the most streamlined and competent organizations, upholding the true spirit of research, analysis, advocacy, training, and consultancy. We have qualified professionals to take care of the needs of the local clients and organizations. All India network of field staffs and partner NGOs, language proficiency, capability to handle multi-centered projects, and extensive experiences in rural, urban and tribal areas are our assets. Senior experienced professional staff, renowned external consultants, and international experts involve in projects requiring specialized knowledge. Our professionals have undertaken research for several national and international organizations including World Bank, Ministry of Health and Family Welfare, Ministry of Human Resource Development, EngenderHealth, USAID, DFID, IFES, BBCWST, NACO, Actionaid, UNICEF, IFES, UNDP, The Futures Group, DANIDA, ISS, SIDA, CASP-PLAN, Ministry of women and child development, various departments of different State Governments, etc.


We subscribe to the view that the change is the ultimate nature of universe. We, also, hold the view that changes in society and environments are complementary to each other. It is essential to understand and recognize this interface between society and environment to have a realistic understanding of various issues. Such an approach with holistic perspective and multidisciplinary insight is the only way to tackle the problems faced by contemporary world and for ensuring a sustainable development of society and environment across the glob. We believe that poor and marginalized people must be at the core of all developmental efforts so that their
capacities would be built against the forces and factor which put them under the vulnerable situation.


  • To create an enabling environment for making this world a better and more equitable
  • place to live.
  • Bring grassroots level reality at the table of policy formulators, in order to sensitize the
  • political and administrative system on important issues.
  • Generate awareness among people and communities about adopting eco-friendly
  • practices in agriculture and allied sector.
  • To bring positive changes in the health, education and governance related practices of
  • people and communities.
  • To eradicate poverty through effective interventions and insights on various livelihood
  • options.
  • To bring equality among people across races, gender and social categories.
  • To bring changes in the lives of weaker sections by creating an enabling environment
  • through developing a network of organizations and experts.
  • To disseminate the experiences of working with communicates among development
  • professional & agencies, policy formulators and people at large in order to bring the
  • grassroots realities before them.


  • Health and Care management of destitute patients
  • Human Rights
  • Primary education in slum areas ( named as Education at door step )
  • Environment Conservation related issues
  • Health of Adolescent Girls and Boys
  • Gender and Women Empowerment
  • Poverty reduction
  • Reproductive and Child health
  • Local Governance Issues
  • Climate Change Adaptation
  • Disaster Risk Reduction
  • Sustainable / Organic Agriculture
  • Child Protection & Development
  • Networking and Policy Influencing
  • Public Private partnership
  • Livelihood and food security


AMRITA has a huge team of researchers, trainers and other consultants located at various places in India. AMRITA has recently brought together highly qualified and experienced research and training professionals to provide research, training and other technical support as well as services in health, social development and environmental issues. AMRITA’s network exists in following states;
  • Uttar Pradesh
  • Uttarakhand
  • Himanchal Pradesh
  • Delhi
  • Rajasthan
  • Bihar
  • Madhya Pradesh
  • Chattisgarh
  • Jharkhand


AMRITA discharges following roles and responsibilities in the societal developmental sector.
  • Programme Implementation
  • Research and documentation
  • Capacity building
  • Monitoring and Evaluation
  • Policy Advocacy
  • Supporting organizations


AMRITA as an organization of experienced professionals offers its professional expertise in conducting training, research studies, data collection and analysis. AMRITA also collaborates in researches with premier research institutions, national and international NGOs and funding agencies. AMRITA is a partner organization of INSIGHTRESEARCHNETWORK. The areas of research and training are as under:

  • Biodiversity and Conservation
  • Demography / Population & Health/ RCH
  • Gender and women development
  • Process documentation
  • Industrialization, Development & Environment
  • Climate Change Adaptation
  • Disaster Risk Reduction
  • Energy and Environment
  • Agriculture and Rural Development
  • Water Resources
  • Urban Development
  • Rural development and Panchayati Raj
  • Social and Political Movements
  • Communication and Media Research
  • Water and sanitation
  • Watershed
  • Other areas of Social Research


Our Training experts have experiences of conducting TOTs for Government officials and people associated with NGOs and CBOs. Our professionals have huge experiences of developing training manuals, on various topics, for national and international agencies. Our training team has conducted training workshops and Training Of Trainers on following issues;

  • Health (RCH and ARSH, HIV/AIDS)
  • Water and Sanitation
  • Masculinity and gender
  • Globalization
  • Environment conservation and Pollution
  • Climate change and disaster risk reduction
  • Community base institutions
  • Livelihood and food security
  • Education and Learning
  • PRA and Participatory Research
  • Research Methodology
  • Process Documentation
  • Community Radio
  • Climate Change Adaptation
  • Disaster Risk Reduction
  • Communication for social change
  • Communication process and Communication ecology
  • Decentralization and Panchayati raj
  • Sustainable agriculture and organic farming